The global influencer marketing sector was worth $21.1 billion in 2023, compared to $13.8 billion in 2021. In both years, the internet, and social media, remained the primary platforms for influencer media consumption. I f you want to tap into these huge numbers, your brand has to stand out. In this blog, we'll help you build an online presence that doesn't fade into the social media wallpaper—in other words, we want to help you be seen and heard (in a good way) by your adoring fans.

What's the first thing that comes to your mind when some one says Zomato? The colour red? It's witty notifications? What about Cred? Black, bold, right? Colours, fonts, communication style etc are some of the major aspects that people remember about brands. In fact, that's what makes a brand. Now, what if it is not an organization? What if it is an individual? Enetr personal branding.

What is Personal Branding? 

Personal branding involves creating an unmistakable image or identity for yourself that communicates your blend of skills, values, and experiences. Whether you're a first-time job seeker or a seasoned professional, your appearance, aura, and manner of speaking combine to depict a particular brand that attracts (or turns off) audiences.

Why it matters:

1. To Stand Out: Differentiate yourself from other creators.

2. To Build Trust: Consistent messaging fosters trust with your audience.

3. To Increase Visibility: Enhanced visibility opens up new opportunities.

4. To Establish your Credibility: Position yourself as an expert in your niche.

How to Create a Personal Brand

1. Identify Your Target Audience

Various tools and methods can help you do this. One is to analyze your current followers, as well as those of creators in your niche, through the various analytics tools available. From these analytics, you can gain insights into the sorts of content that your audience prefers, as well as the formats, lengths, and levels of expertise that seem to resonate most with them.

2. Define Your Unique Selling Point (USP):

What makes your content special? What do you offer in the form of an expert take, a humorous angle, or just plain arresting prose? And how can you highlight those unique aspects using the tools available to you?

3. Establish Brand Goals:

Do you aim to widen your audience? Would you like people to trust your brand more? Or is this about you, wanting to gain a profit from the content that you are producing? No matter the moniker, the key to all of this is setting clear goals. And when goals are set, strategies are produced to attach you to those aims. You get to choose the tools, the apps, the vendors, the contractors, and the agencies you desire to work with.

4. Audit Your Current Branding:

Consider your social media image. Does it align with your brand objectives? Creating both an app and a website can be useful strategies for establishing a coherent and recognizable brand.

5. Create a Content Strategy:

When you strategize your content, consider how it fits with your brand and the interests of your audience. To be really effective, you must consider the different ways your content can be consumed. What forms can they take? How can they be packaged for delivery? Should you use features like private groups or webinars? And how can you monetize your content?

There are many questions when it comes to creating your personal brand. Fortunately, in 2024, you can find numerous service providers and paid tools on the internet to help you answer these questions, check your analytics, create strategies, and much more.

Tips to Improve Your Personal Brand

1. Provide Value:

Deliver content that enlightens, assists, or captivates. Use all the tools available to ensure the courses we create are top-notch and that the interactions with the learners are meaningful and personal.

2. Be Authentic:

Show your true colors and communicate with your audience in ways that feel real and natural. Express yourself through the use of unique features that help you connect one-on-one

3. Engage with Your Audience:

Respond to comments and participate in conversations. Community apps and private groups can help facilitate direct engagement.

4. Consistency is Key:

One way to achieve consistency is to use style guides and customizable options for branding to maintain a uniform appearance.

5. Create a Unique Visual Identity:

You need to develop a consistent visual style. By using customizable apps, your brand can have its look and feel.

6. Collaborate with Other Creators:

Joint webinars and workshops are beneficial in many ways. They reach new audiences and help build credibility with those audiences. When two or more complementary creators collaborate in delivering virtual events, both sides benefit. Partners pool their audiences, which boosts the size of the event. Each creator brings their unique credibility and reputation.

7. Stay Updated with Trends:

 Make sure your content is always fresh and interesting. You can use blogs and other resources to stay up to date on the most recent trends and strategies.

And, of course, you need to be responsive to the constantly changing world of social media and content creation. Tools that you use to execute your strategies should be updated often, if not daily, so you're always on top of what's new.

As you build your brand, it's equally important to be aware of common pitfalls. Here are some mistakes to avoid:

Ignoring Feedback

Do not disregard your audience. Instead, fully engage with them and take their feedback to heart.

Content Chaos

Maintain a consistent style and tone throughout all your content for better branding and audience recognition.

Copying others

Of course, we should all be inspired, but don’t look to mimic someone else’s work. Make what you write your own and infuse it with your style and perspective.

Social Media Neglect

Keep your whole social media presence up to date and in good order; otherwise, they can become dead channels for your business.

Investing in Low-Quality Content

Whatever you are making, make it to the best of your ability and with full sincerity—because your audience can tell when your content is lacking, and a first-rate appearance will always make a better impression.

Let us quickly take a look at an example of a great personal brand:

Sharan Hegde’s story has a lot to teach aspiring creators looking to build a personal brand. He began with a modest video operation, producing content that is relatable, engaging, and blends humor with personal finance advice, and thus breaking down the complexity of financial advice. With a wide range of content, his videos connect to consumers from a wide reach.

Using platforms like Instagram and YouTube, Sharan cleverly created short, educational videos that quickly grabbed people’s attention. His steady output and ingenuity resulted in a huge followership, with 2.4 million followers on Instagram and 2.5 million subscribers on YouTube.

The significance of developing a community around your brand can be observed with The 1% Club, by Sharan Hedge and co-founder Raghav Gupta. Through exclusive tools, masterclasses, and events, he added value to his audience, increasing his loyalty and engagement.

There are many other creators out there who have chalked out a name for themselves in the industry. Through consistency and, hardwork, you can also create a stunning brand for yourself. Happy branding!